Spatial interaction concepts
Explore how digital objects or prompts could respond to the room and the participant’s position within it.
Coming soon · Mixed reality
Next in the lab / planned
Mixed reality
ehrlilab / 01
A room with another layer
EXPLORE
Illustrative experienceA planned capability exploring how digital content can respond to people and physical space.
EXPLORETHE EXPERIENCEExploring what happens beyond the screen.
Mixed reality asks a different set of creative questions: what happens when an interaction responds to the place around it? The possibilities are compelling, but they come with practical requirements. ehrlilab is exploring this direction with an emphasis on purposeful concepts, honest feasibility and the specialist support needed before a live experience could be delivered.
Product experiences
Consider how a spatial experience might explain scale, assembly or a product story that benefits from dimensional context.
Event and installation ideas
Investigate interactions designed for a particular venue, with the physical visitor journey included from the outset.
Shared experience research
Assess concepts involving more than one participant without assuming a specific hardware or networking solution is already available.
Hardware-aware design
Consider comfort, setup, input methods and environmental limitations before selecting a technical direction.
Operational planning
Identify supervision, accessibility, physical safety and on-site support requirements as essential parts of a proposed activation.
CREATIVE DIRECTIONS
Imagine the interaction.
Illustrative experience ideas. Selected project films will be added here.ILLUSTRATIVE DIRECTION / 01
Objects in conversation
Explore how a digital object might respond to someone’s position, movement or interaction within a physical setting.
ehrlilab / 01
object
EXPLORE
Illustrative experienceILLUSTRATIVE DIRECTION / 02
A spatial product story
Investigate how dimensional context could help explain scale, assembly or a product’s inner workings.
ehrlilab / 02
layers
EXPLORE
Illustrative experienceILLUSTRATIVE DIRECTION / 03
The venue becomes a canvas
Consider location-specific experiences with visitor flow, hardware, accessibility and live-operation needs included from the outset.
ehrlilab / 03
venue
EXPLORE
Illustrative experienceMore ways to
build the experience.
Why make
the story
interactive?
Find a purpose for spatial interaction
Investigate what the room and the person’s movement could add that a conventional screen cannot.
Assess the whole experience
Consider comfort, safety, accessibility and operational support alongside the visual idea.
Make readiness explicit
This is a planned capability; technical feasibility and specialist delivery requirements must be established before production commitments.
Test the simplest useful idea
Start with a focused spatial question before expanding the concept or committing to a hardware approach.
From idea to experience.
Frame the opportunity
Start with the audience need and campaign context. Identify what this format could add that a simpler approach would not.
Investigate feasibility
Explore the technical dependencies, skills and delivery requirements. Separate a useful experiment from promises that cannot yet be supported.
Define a readiness path
Document the proof of concept, testing and specialist support needed before production. Any commitment would require a separately agreed scope.
A few good questions.
Can you deliver a headset installation now?
Not as an established production offering. Mixed reality is a planned capability. Hardware selection, specialist development, testing and live-operation support would need to be resolved before any delivery commitment.
Is mixed reality the same as a phone lens?
They can share ideas, but the audience journey and technical requirements may be very different. A successful phone effect does not automatically translate into a room-scale or headset experience.
What would a feasibility brief need?
The intended setting, audience, visitor flow, available space, timing and desired interaction are useful starting points. Hardware, accessibility, physical safety and support requirements would then need investigation.
Let’s make it
something people experience.
Tell us what you have in mind. We’ll start with the idea.