Studio.
Interactive thinking.

EhrliLab is a Ghana-based interactive marketing and experiential tech studio creating Snapchat lenses, TikTok effects and playable experiences for brands and agencies.

We develop interactive experiences from creative ideation through technical execution. Explore selected projects, development studies and creative concepts.

Explore the work
Telecel gesture game recording with tracked hand landmarks and target gameplay
Snapchat ARAVAILABLE NOW
TikTok effectsAVAILABLE NOW
Playable developmentINTERACTIVE BUILDS

Snapchat lenses

From a simple game mechanic to a camera-led interaction, the format starts with what people will do.

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PizzaMan Flight — the bucket lands on the target with confetti and a landing-accuracy score

TikTok effects

Effects and playful prompts that give people a starting point for their own content.

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Indomie Slide Puzzle — completed McBrown portrait and Level 1 Complete reveal

Playable experiences

Short games, choices and challenges developed around a clear creative idea.

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Threadlight global scores screen from the original game recording

Our approach

01 /

Discover

Understand the brand, the audience and the opportunity. Define what the interaction needs to do.

02 /

Concept

Explore the creative hook, choose the format and map the moment from first tap to final result.

03 /

Develop

Build a working interaction. Test the interaction, refine the visuals and work through the details.

04 /

Deliver

Prepare the agreed experience and handover. Review platform requirements and launch responsibilities together.

Have a project in mind?
Let us build the experience.

START A CONVERSATION

Play in the lab / 01

Catch the timing.

One cup. One landing zone. Hit the power at the right moment.

Score0
Flips0
POWER / aim for 44–60%

Aim for the lilac zone: 44–60%. Then press Flip.

Project recording

Project film