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SOCIAL AR / TRIVIA

DSOI: tilt to answer

A head-tilt trivia experience that puts the player inside the question.

PROJECT CONTEXT

Development study

FORMAT

Social AR

MATERIAL

Project recording

INTERACTION

Head-tilt input / timed quiz

THE PROJECT

Make the simplest gesture part of the idea.

A trivia experience for the Dentsu School of Influence, exploring a hands-free way to choose between two answers.

Questions and paired answer options appear above the participant. Head movement becomes the input, while a visible countdown adds pace to the short quiz format. The camera view keeps the person inside the experience.

HOW THE IDEA WORKS

The interaction,
step by step.

01 /

Head-led choices

A left-or-right gesture replaces a conventional button, connecting the participant to the interface.

02 /

Short timed rounds

The countdown creates a clear rhythm and a simple challenge around each question.

03 /

Readable question design

Contrasting answer panels make the choices easy to read within a social-camera layout.

CREDITS & CONTEXT

Dentsu-related development work for the Dentsu School of Influence. Head-tilt trivia; the recording shows the interaction, not campaign results.

ABOUT THE MATERIAL

Original recordings, development screens and concept storycards. Brand marks belong to their respective owners.

Have a project in mind?
Let us build the experience.

START A CONVERSATION

Play in the lab / 01

Catch the timing.

One cup. One landing zone. Hit the power at the right moment.

Score0
Flips0
POWER / aim for 44–60%

Aim for the lilac zone: 44–60%. Then press Flip.

Project recording

Project film