Product as game element
Recognizable sachets become targets inside the interaction rather than a separate brand overlay.
SOCIAL AR / TARGET GAME
Gino: pepper play
A playful shooting challenge built around recognizable product cues.
PROJECT CONTEXT
Development study
FORMAT
Social AR
MATERIAL
Project recording
INTERACTION
Target game / level progression
Original development recording. Use the controls to watch.
THE PROJECT
From product recognition to playful participation.
An interactive game that places Gino pepper sachets at the center of a visual target-shooting challenge.
The game uses suspended product targets, a brightly colored blaster and level feedback. The concept explores a simple shift: rather than ask someone to notice the product, give it an active role in the experience.
HOW THE IDEA WORKS
The interaction,
step by step.
Clear visual contrast
A bold blaster and distinct target objects make the central action visually legible.
A sense of progression
Level indicators and feedback screens give the game a clear beginning and next step.
CREDITS & CONTEXT
Gino / GBfoods concept and game development in a Dentsu Ghana context. The recording shows working gameplay; a public campaign launch is not documented.
ABOUT THE MATERIAL
Original recordings, development screens and concept storycards. Brand marks belong to their respective owners.
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