Choose your captain
Four captain cards create the entry point. Each selection brings its own team color and branded kit.
TIKTOK / AR EXPERIENCE
Indomie — Yi Wo Deɛ! Promo
Support My Captain · TikTok effect
Pick a captain. Wear the team colors. Turn a selfie into a football player card.
PROJECT CONTEXT
Indomie promo creative
FORMAT
TikTok
MATERIAL
Project recording
INTERACTION
AR try-on / team selection / player card
Campaign montage · moments from all five creatives. This edit is silent; the full films below retain their original audio.
THE PROJECT
A place on the team, through the camera.
Support My Captain brings Indomie’s Yi Wo Deɛ! Promo into a participatory TikTok experience. People choose KiDi, Stonebwoy, Giovanni or McBrown, then step into their captain’s colors with a branded AR apron.
The flow moves from team selection to a selfie and football-position reveal, with a teammate-message prompt and a personalized player card. Five creative recordings show the different team treatments and moments within the same experience.
HOW THE IDEA WORKS
The interaction,
step by step.
Wear the team colors
The camera places an Indomie apron on the participant, then invites them to pose for a selfie and find their position.
Make your player card
A football position and personalized card give the interaction a shareable finish, with a prompt to post and tag the captain.
THE CREATIVE COLLECTION
One experience.
Five ways into the team.
Choose a film to watch the original recording with playback and sound controls.
01 / 30 sec
Team Giovanni
Blue team: join the captain, try the AR apron, pose and reveal a player card.
02 / 32 sec
Team KiDi
Green team: a camera-led journey from the team kit to a personalized player card.
03 / 35 sec
Team Stonebwoy
Red team: captain selection, a selfie moment and a football-position reveal.
04 / 15 sec
Team McBrown
Yellow team: a short creative focused on the captain picker, apron and selfie flow.
05 / 33 sec
Team McBrown — selection flow
A second yellow-team recording showing the kit preview, position finder and card layout.
BEHIND THE EXPERIENCE
The campaign, in color.
CREDITS & CONTEXT
TikTok promotional experience for Indomie, presented through five creative recordings. Indomie and captain imagery belong to their respective owners.
ABOUT THE MATERIAL
Original creative recordings and supplied campaign artwork. Player-card ratings are part of the experience, not campaign performance figures.
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