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SOCIAL AR / CULTURE & ENTERTAINMENT

Music, memory & a head tilt

A social trivia concept built around Ghana Music Awards culture.

PROJECT CONTEXT

Development study

FORMAT

Social AR

MATERIAL

Project recording

INTERACTION

Head-tilt choices / visual quiz

THE PROJECT

Give a cultural moment a participatory hook.

A development experiment that turns music trivia into a face-led, two-choice social interaction.

The quiz pairs questions with image-based answer options and a head-tilt input. Ghana Music Awards visual cues provide the context, while the game gives the participant an active role in the moment.

HOW THE IDEA WORKS

The interaction,
step by step.

01 /

A familiar cultural frame

Music and artist references create an immediate theme for the quiz interaction.

02 /

Image-led answers

Visual answer options connect the question to recognizable people and moments.

03 /

The participant stays visible

A camera-led layout makes the person's reaction part of the experience.

CREDITS & CONTEXT

Telecel Ghana Music Awards development study. Campaign commissioning, employer attribution and release status are not documented.

ABOUT THE MATERIAL

Original recordings, development screens and concept storycards. Brand marks belong to their respective owners.

Have a project in mind?
Let us build the experience.

START A CONVERSATION

Play in the lab / 01

Catch the timing.

One cup. One landing zone. Hit the power at the right moment.

Score0
Flips0
POWER / aim for 44–60%

Aim for the lilac zone: 44–60%. Then press Flip.

Project recording

Project film