A familiar cultural frame
Music and artist references create an immediate theme for the quiz interaction.
Digital, Interactive & Experiential MarketingSOCIAL AR / CULTURE & ENTERTAINMENT
A social trivia concept built around Ghana Music Awards culture.
Development study
Social AR
Project recording
Head-tilt choices / visual quiz
Original development recording. Use the controls to watch.
THE PROJECT
A development experiment that turns music trivia into a face-led, two-choice social interaction.
The quiz pairs questions with image-based answer options and a head-tilt input. Ghana Music Awards visual cues provide the context, while the game gives the participant an active role in the moment.
HOW THE IDEA WORKS
Music and artist references create an immediate theme for the quiz interaction.
Visual answer options connect the question to recognizable people and moments.
A camera-led layout makes the person's reaction part of the experience.
CREDITS & CONTEXT
Telecel Ghana Music Awards development study. Campaign commissioning, employer attribution and release status are not documented.
ABOUT THE MATERIAL
Original recordings, development screens and concept storycards. Brand marks belong to their respective owners.