An immediate invitation
The target-and-blaster composition makes the core action understandable at a glance.
SNAPCHAT + TIKTOK / TARGET GAME
Telecel Mahiti
A brand promotion reimagined as a target-shooting AR challenge.
PROJECT CONTEXT
Development study
FORMAT
Snapchat & TikTok
MATERIAL
Project recording
INTERACTION
Target interaction / game logic
Original development recording. Use the controls to watch.
THE PROJECT
Give a promotion a playable dimension.
A game exploring how Telecel Mahiti promotion cues could become a quick, visual target challenge.
The recording combines a blaster, floating targets and immediate score feedback. Familiar promotion elements become part of the game world instead of sitting outside the experience as a static message.
HOW THE IDEA WORKS
The interaction,
step by step.
Visible feedback
Scores and changing target states give the interaction a sense of response and progression.
A brand-led world
Promotion graphics and product references are integrated into the game’s visual environment.
CREDITS & CONTEXT
Telecel creative concept and game development in a Dentsu Ghana context. The recording shows the working interaction.
ABOUT THE MATERIAL
Original recordings, development screens and concept storycards. Brand marks belong to their respective owners.
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