Face-led transformations
Build a distinctive visual identity around the person using the lens, with expressive details that belong to the campaign.
Available now
The audience is part of the picture
Social AR
DSOI: tilt to answer
Build camera-led experiences where expression, movement and play become part of the brand story.
EXPLORETHE EXPERIENCEMore than an effect. A reason to participate.
Build camera-led experiences where expression, movement and play become part of the brand story.
Choice-based experiences
Invite a quick decision, reveal a result and give the participant a personal way into the brand story.
Playful challenges
Explore simple, understandable game mechanics that make participation part of the creative idea rather than an afterthought.
Visual transformations
Explore a change in look, mood or environment that expresses the campaign in a direct, visually readable way.
Interactive choices
Give participants a decision to make, with a result that adds a personal angle to their own video.
Personality-led reveals
Use a light, clearly playful reveal to open up self-expression without presenting fictional results as real assessments.
SELECTED WORK
Selected work
Explore the creative idea, interaction and development behind each experience.TIKTOK / AR EXPERIENCE
Indomie — Yi Wo Deɛ! Promo
View study ↗SOCIAL AR / TRIVIA
DSOI: tilt to answer
View study ↗SNAPCHAT + TIKTOK / FLIGHT GAME
PizzaMan Flight
View study ↗TIKTOK / PUZZLE
Indomie Slide Puzzle
View study ↗SNAPCHAT + TIKTOK / TARGET GAME
Telecel Mahiti
View study ↗SOCIAL AR / TARGET GAME
Gino: pepper play
View study ↗SOCIAL AR / CULTURE & ENTERTAINMENT
Music, memory & a head tilt
View study ↗SNAPCHAT / ORIGINAL GAME
Threadlight
View study ↗SNAPCHAT / PRODUCT DISCOVERY
CompuGhana explorations
View study ↗SNAPCHAT + TIKTOK / TILE PUZZLE
PizzaMan Tile Puzzle
View study ↗View Tidal Rave: social experiences studyEVENT EXPERIENCES
Tidal Rave: social experiences
View study ↗More ways to
build the experience.
Why make
the story
interactive?
Keep the person at the center
Design an experience that responds to the participant rather than covering them with unrelated graphics.
Build a natural social prompt
Create an interaction that gives people something to react to, express or share in their own way.
Respect the platform context
Shape the creative and technical approach for Snapchat or TikTok instead of assuming one version fits both.
Turn brand cues into behavior
Connect visual identity and product references to what the participant does, not only what appears on screen.
From idea to experience.
Find the invitation
Define the audience, brand story and action worth taking. Establish what the lens should help someone feel, discover or express.
Build the moment
Develop the visual direction and core interaction together. Test the idea early before adding polish or unnecessary complexity.
Refine for release
Review usability, visual consistency and the agreed device and platform requirements. Prepare the experience for the relevant review and publishing process.
A few good questions.
What should we bring to the first conversation?
Share the audience, campaign objective, creative references and intended launch environment. We can help choose a format and define the interaction from there.
Can existing campaign assets be used?
Yes, when their format, quality and usage rights fit the proposed experience. We review what is available and agree any additional production before the build.
How are delivery and launch handled?
The scope defines review points, technical requirements, handover, publishing responsibilities and any platform approvals. Distribution and measurement are agreed around the selected format.
Let’s make it
something people experience.
Tell us what you have in mind. We’ll start with the idea.